Publication Details

Abstract

The forming of communist persuasion is the aim of the ideologicaleducational activity of the communist party. The author analyses the separate component parts of the complicated process of ideological effecting the masses and generalizes the conclusions for the propagandist practice. He differenciates four chief elements of any persuasion, namely the socialvalue bearing of personality, the objective-prognozeologic, informative contents of basic conceptions, the subjective-logical evaluation of the gained information and the active-volitive, psychological relation of personality to practical conclusions resulting from the conceptions accepted. The forming of persuasion depends on the understanding or non-understanding of the progressive (truthful) or reactionary (false) conceptions. The interest or non-interest of the individual in the conclusion that result from these conceptions. Thus eight types of persuasion can be formed: the scientifically founded persuasion, the anti-progressive one, the reactionary one, the antireactionary one, the elementally progressive one, the elementally anti-progressive one, the elementally reactionary one and the elementally anti-reactionary persuasion.